Chapter 43: The Hit of the Show

It was finally happening. After almost five years of labor by 250-plus people, the Office of the Future was here. Despite the prayers for them, 64K memory chips had not appeared. Michael had gotten corporate approval to increase the manufacturing cost with an extra 64K words of memory. Star now had 256K words, or 512K bytes of main memory. The performance was still poor, but at least it was tolerable now.

Star had been announced and demoed in New York already, and this week was the National Computer Conference in Chicago, starting Monday, May 4, 1981 and lasting until Thursday. Dan had volunteered to man the Xerox booth for all four days. He flew out to Chicago on the Sunday morning before it started, but with the time change, it was past dinner when he finally arrived at McCormick Place.

...

Dan read the Sunday Chicago Tribune. ...

In Business, Compushop was offering an Apple II starter system for $1,595. But then buried deep inside the section, Dan found what he was looking for, a story about the Star. It began:

Xerox terminal has symbols, not codes

Managers and professional workers haven’t been the best customers for automated office equipment like computer terminals.

Maybe it’s because they are more accustomed to pointing and selecting material rather than typing out explicit commands.

Maybe it’s because they can’t type.

The article quoted a Xerox marketing executive, who explained that the Star was aimed at “managers or professionals who produce documents, reports, or charts.” It explained how the mouse worked. The executive went on to explain that the Star system cost $15,595, but “technological advances will allow price reductions in the future.” Star would be demonstrated at the National Computer Conference at McCormick Place this week.

...

Dan, Janet, Martin, Henry, and the rest of the Xeroids were continuously busy, explaining the Star to curious attendees. Visitors could try a mouse, and lots of them did—almost no one had ever used a mouse before. A technical staffer had brought a box full of spare mice and swapped in a new one every hour since the accumulated dirt and finger oil from all the guests made the rubber balls in the mice sticky.

As each hour approached, people began gathering around the monitors to see the demos. By noon, they were waiting 10 minutes before the hour. Michael stationed himself near the left side monitor, where he kept busy talking to reporters, executives, and random attendees. Michael watched the crowd closely, and he noticed that Steve Jobs, one of the Apple founders, came every hour, surrounded by other guys Michael didn’t know. He knew that Jobs had visited PARC the year before last for a demo of the Alto and Smalltalk, but he hadn’t seen Star before. He had supposedly asked, “Why isn’t Xerox doing anything with this?” Now, he found out they were.